Understanding our customers is paramount to our success—without this, we wouldn’t be half the company we are today. Everyone has their own unique story; it’s just that sometimes they might need a little help expressing it. We believe that by creating a partnership with our clients, we can develop a real sense of community for each of the projects we work on and make your brand shine. At Yuge, naturally, we think big. We understand all of your business’s complex needs, and as such, we’ve created a unique system to tackle everything you need to succeed all in one place. This means we carry out all of the work that you require to create or enhance your brand, including advertising, logo design, website design, interior design, and much, much more. This is the concept of helping brands grow, embracing all forms of business-related creative disciplines while at the same time ignoring some of the traditional boundaries. This allows us to find effective solutions for every business type. In short, WE CONCEIVE AND COMMUNICATE BRAND EXPERIENCES, and therefore, get your business running as best as can be.
We believe in producing work that will add value to your business; this we find easy to do because we take the time to listen to exactly what our clients’ needs are. Once we have the information we will then set about working through the various design stages, and only after we are 100 percent satisfied with the material will we then go into the final stages for your work.
Brand Guidelines / Brand Books
Brand Launch Programs
Brand Image Campaigns
Brand Summits / Workshops
Interactive Marketing Campaigns
CSR / Cause Marketing Campaigns
Social Innovation Campaigns
Branded Online Communities
Marketing Communications Planning
Icons and Infographics
Sustainable Design Systems
Advertising / Collateral
Packaging / Promotions
Content Strategy and Development
Product / Process / Experience Design
Opportunity Mapping / Value Planning
Business Design / Action Planning
Brand Assessment / Gap Analysis
Marketplace / Trend Analysis
Social Media Audits
Polling and Focus Groups
Shop-alongs, Home Visits
Consumer Segmentation Strategies
Brand Architecture / Program Alignment
Brand Idea Development
Naming and Tagline Development
Messaging and Brand Story Development
Integrating CSR and Brand Strategy
User Experience Design
Application Design and Development
Content Management Solutions
It is not by luck that we achieve our outstanding results; we take our role just as seriously as you do. As such, the following is our general mode of working to achieve great things for your business:
Discovery & Storyboarding The beginnings of a great new brand.
The first step in achieving success is by finding out about you and your organization; this puts us firmly on the road to obtaining your unique story. We will be asking about your current situation, present strategies, target audience, and perhaps most importantly, where you want to be in the future. We want to unravel the story that lies within.
Working Together Finding a common ground.
As we begin work, we also feel it’s important to spend quality time with your team and present how things are going. This enables us to understand the culture that you are creating. The further developing of ideas from these meetings will help us to work through your current presentation and create an effective story blueprint which will serve as a guide for short and long-term brand execution.
Execution & Presentation Delivering on our word.
In this final stage, we present the final product to your team. You’re now on firm ground for brand success.
Our company was born in Canada in 2008, founded by Mario Comando and his wife Alessia Bosatra; both of which were educated at the Polidesign of Politecnico of Milan. As Italians, design and flair are never more than a hop and a skip away, which is perhaps why they make the perfect combination for Yuge.
Mario is a Graphic Designer. He has as Masters of Entertainment Design, and this means that Mario is a true master designer of restaurants, nightclubs, and in fact, anything and everything concerning entertainment venues! Alessia is an Architectural and Interior Designer. She holds a Master of Hotel Experience, making Alessia very well equipped to handle work for hotels, airports, theatres, and pretty much anything else to do with hospitality.
We are able to work with any size of organization, from small retailers right through to multi-nationals”, and the following message always applies:
This approach has allowed us to work with many prestigious organizations including the likes of Salesforce/Radian6. Remember, it is your story—we’re just helping you to express it.
Our purpose built studio provides the perfect setting in which we can get super creative; it is definitely the scene for some of our best work. We thrive on the chemistry of a small team of different brains. In this environment it is very easy to appreciate that the best ideas come from things that are allowed to evolve, rather than being forced out.
Where better for an agency called Yuge Design & Communication (to give us our full title), than the capital city of New Brunswick?
Our doors are always open, and we love to chat about work, or any other random topic that happens to crop up. If you’re in the neighbourhood, feel free to drop in.
Keep in touch!
Yuge Design & Communication 469 King Street E3B1E5 Fredericton New Brunswick
+1 (506) 454-0465
What started off as a hesitant email to Alessia Bosatra has turned out to be one of the best things that has happened to my business since I started last July! Yuge has done nothing but offer their very best. They are innovative, creative, up-to-date and work with a sense of urgency that is key in every business. In my opinion, Yuge is unmatched in the industry. My only regret is that I wish I had known about Yuge sooner!” DoritaLaserClinic
Yuge are design and creation, hand in glove. They looked at our space, and within our limited budget, created a marvelous environment that caught everyone’s imagination and made our workplace very pleasurable! TheLearningBar
Yuge promises to listen and they deliver on that promise by balancing the project requirements and expectations from both the design and project teams. The Yuge team is able to become part of a larger project team, understand project requirements, and bring creative solutions. All of these deliverables are critical to our clients and their project’s success.AcadianConstruction
From the moment we met Mario and Alessia, we knew that working with Yuge was going to be exhilarating. Their creativity is absolutely intuitive, almost effortless, and they totally understand the vision for our brand. Their exceptional design capabilities have propelled our marketing efforts forward our company would not be where it is now without our partnership with Yuge.Teneo Properties